Maximize your results as exhibitor

Tradeshow Boost is a 3 days tailored support program for exhibitors to achieve maximum results with their trade shows and gain better insights in their performance. Including all the steps and activities you need to take to realize a successful trade show participation. Tradeshow Boost will give you the answer that your CEO always asks after an exhibition.

How much did the show generate?

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You participate in an exhibition. You prepared well and everything is arranged. During the fair, your stand crew has good conversations with visitors. Everyone is excited. After the exhibition, the leads are also followed up. You know new business will follow, but you don’t know how much. It seems that you can get much more results from the exhibition, but you don’t know how to do this or how to show it.

This usually has to do with the lack of a strategic exhibition marketing approach. The reason for going to a fair is not clear enough and you find it difficult to define the desired result. What I still hear is that companies go to an exhibition, because their competitors are also there or because they would otherwise be missed.

Recognizable?

If you exhibit in a trade fair as exhibitor, it remains difficult to make results visible. You invest a lot of money. After a fair everyone goes home satisfied and returns to normal life. And that’s it. Until the next edition of the exhibition knocks on the door…

It is essential that all the small puzzle pieces in the process fit together for the desired result. Organizing a trade fair is a complex specialist project with many details and activities. For this you need to free up capacity and have the right knowledge and experience. With Tradeshow Boost we go through all the ins and outs of your preparation in 3 days. You will see where you can optimize in your own project to arrange a successful trade fair based on your business strategy with clear objectives. We also offer support in an effective promotion campaign and an integrated follow-up strategy to finally achieve those desired results. Every situation is different and therefore we focus entirely on your own project. You can make a difference right away. Tradeshow Boost has the greatest impact in your planning and production phase.

Why invest?

Simple. Ask yourself the below questions.

• Do you want to answer what value the trade show generated?
• Do you have clear goals why you exhibit at a trade show?
• Do you have clear insights in the results of previous editions?
• Can you demonstrate the added value of your exhibition participation?
• Do you want better measurable results, organize more effectively and reduce your costs?
• Do you want to know how you can use a trade fair for business growth?
• Do you want to achieve more impact and experience with your visitors?

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Who benefits by Tradeshow Boost?

In particular all medium-sized and large companies in B2B that exhibit less than twice a year and don’t have an experienced event manager to organize their trade fairs. The project is coordinated by a marketing manager, marketing specialist or executive assistant on top of their own job, without time to give the project the full attention it needs.

Tradeshow Boost is also very suitable for a stand construction company or an exhibition organization, that wants to offer a distinctive or full service to existing customers or when pitching for new customers. The exhibition industry is very competitive and creating additional unique value to your clients is extremely important. By helping your clients with strategic exhibition marketing, preparation and achieving maximum visible results afterwards, you ensure that your client is satisfied and successful. With Tradeshow Boost you outstand your competition, strengthen the relationship for the longer term and ensure customer loyalty, making them ambassadors. This goes beyond delivering the most beautiful stand design and construction.

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