Event Strategy
Discover Projects helps companies and organizations to develop an event strategy and deploy this into successful events and exhibitions. Our starting point is that all events organized within your company should bring results and are aligned with your business strategy and growth objectives.
Did you know that 70% of all companies don’t have an event strategy in place? This means that most companies spend money on events or trade shows without having clear insight in the results. That is too bad, as an event is the only and most valuable marketing channel for every company to have direct contact with its target audiences. An indispensable part of your marketing plan. With events you can realize an orchestrated action with your target group, strengthen relationships and increase your brand position.
What is an event strategy?
An event strategy is the bigger picture of all the events that you organize or attend. And crucial to decide how your events contribute to your business goals. This way you can get the most out of your events and measure success more easily.
With an event strategy you have a strategic framework to decide the direction and choices on which events you want to organize or attend. Both internal and external events. Live, online or hybrid. This strategy is the translation of your company and marketing strategy to the individual events. A strategy ensures that your events and exhibitions contribute to a sustainable business growth.
In addition, an event strategy allows you to better estimate your time, resources and budget needs and better plan and prepare. Done well, it should make the planning and execution of your events easier and deliver a much better result to lower costs.
Why is an event strategy important?
- You don’t want to organize ad-hoc evens or exhibitions.
- You want to organize or attend events and exhibitions in line with your business goals.
- You want to drive revenue, empower your brand, grow your community and foster customer loyalty.
- You want to ensure that your event strategy connects seamlessly with your marketing strategy.
- You want to develop an event policy driven by results and measurable event ROI.
- You want to define an events program based on the right choices and actions.
- You want a better overview of which events are successful and contribute to the goals, so that you can adjust accordingly.
- You want a better overview and therefore a longer preparation time per event or exhibition.
- You want to strengthen your negotiating position with suppliers that leads to lower costs.
Event strategy: results become transparent
Events go beyond fun and friendly gatherings with your customers, staff and other relations. You want an event that gets results, right? The value of an event is often not known and difficult to measure. As a result, events are mainly seen as a cost item and you often have internal discussions about the relevance of events. It’s not a secret that events are expensive. Because marketing budgets are under pressure, reinforced by higher prices and an uncertain economic situation, companies are more likely to reduce their event budget or even stop with some events. A decision without being based on rational arguments. With an event strategy you make results transparent, which helps decision-making in your marketing budget planning.